Debbie McCarron
Deputy Director of Communications and Outreach

Debra McCarron has professional experience in strategic communications, project management, outreach and event planning, as well distance learning. She is the project manager for the Health Care Payment Learning and Action Network which involves the creation of materials such as fact sheets, infographics, white papers, Power Point reports, videos and learning modules and she has managed graphics teams in all aspects of the design process from conception to development to final production. Previously, she co-owned Quality Design Solutions, a full-service company specializing in web design and marketing as well as database development for non-profit and small business. She also has experience in community marketing and facilities management. Ms. McCarron helped brand and grow a small business to over $1.5 million per year where she assisted in the day to day operations of three facility sites including budget, human resources, facilities management, and internal and external communication. She has experience in WordPress, the Adobe Creative suite and has become versed in 508 compliance. Ms. McCarron received her Bachelors of Science in Biology from Virginia Tech. Her early experience in basic research at both Johns Hopkins School of Medicine and Cambridge Biotech was to support grants from the NIH. She also has over 4 years of experience in clinical research performed at the University of Maryland, Department of Cardiology, where she worked with Interventionist developing IIb/IIIa inhibitors. 

Asher Beckwitt
Deputy Director of Research and Evaluation

Dr. Karen “Asher” Beckwitt received her Ph.D. in Anthropology from American University, with a specialization in qualitative methods. Dr. Beckwitt has consulted on over 5,000 qualitative and mixed-methods projects in health, medicine, education, and related areas. She has experience leading large and small multi-method research and evaluation projects and manages all aspects of these projects including research design, instrument design, sampling and recruitment, quantitative and qualitative data collection, data analysis, dissemination (peer-review publications, technical reports, and presentations), project timelines, and budgets. During her time with Ripple Effect, Dr. Beckwitt has led components of several multi-method evaluations of NIH biomedical research programs for NIAID. She also managed four public comment analysis projects for CMS, supervising teams of up to 40 policy analysts and overseeing training, task coordination, quality assurance, and client communication. Prior to joining Ripple Effect, Dr. Beckwitt worked as the Lead Qualitative Research Consultant for her own research company and as the Qualitative Analysis Research Consultant for George Mason University, where she created a qualitative service for the entire university community. Dr. Beckwitt has authored or co-authored 37 technical reports, 6 peer-reviewed articles, and a book chapter. She has delivered over 40 presentations at professional conferences to present research findings and to train researchers in qualitative methods and software. She is proficient in Dedoose and an expert trainer in NVivo software systems used to organize qualitative data.