Strategic Communications Plan for Payment Reform
MITRE Corporation, Centers for Medicare & Medicaid Services
The Health Care Payment Learning & Action Network (LAN), a public-private partnership through the Centers for Medicare & Medicaid Services (CMS) and the MITRE Corporation, is a Federally Funded Research and Development Center (FFRDC) charged with identifying barriers and solutions for implementing alternative payment models in the health care community. Our challenge was to develop and implement a comprehensive communications strategy for the new network, working with both internal and external stakeholders.
We designed and executed a print, digital, and interactive communications campaign for the LAN, which continues to evolve. We spearheaded a website redesign, managed a membership database, produced bi-weekly e-newsletters, hosted a webinar series, planned two large annual meetings, collected public comments and drafted several white papers, cultivated social media followers, developed infographics, and conducted media outreach.
To date, the LAN has engaged more than 6,500 participants in the health care community, helping to shape the future of health care payment reform.