Ripple Effect

Debbie McCarron
Deputy Director of Communications and Outreach

Debra McCarron has professional experience in strategic communications, project management, outreach and event planning, as well distance learning. She is the project manager for the Health Care Payment Learning and Action Network which involves the creation of materials such as fact sheets, infographics, white papers, Power Point reports, videos and learning modules and she has managed graphics teams in all aspects of the design process from conception to development to final production. Previously, she co-owned Quality Design Solutions, a full-service company specializing in web design and marketing as well as database development for non-profit and small business. She also has experience in community marketing and facilities management. Ms. McCarron helped brand and grow a small business to over $1.5 million per year where she assisted in the day to day operations of three facility sites including budget, human resources, facilities management, and internal and external communication. She has experience in WordPress, the Adobe Creative suite and has become versed in 508 compliance. Ms. McCarron received her Bachelors of Science in Biology from Virginia Tech. Her early experience in basic research at both Johns Hopkins School of Medicine and Cambridge Biotech was to support grants from the NIH. She also has over 4 years of experience in clinical research performed at the University of Maryland, Department of Cardiology, where she worked with Interventionist developing IIb/IIIa inhibitors. 

Asher Beckwitt
Deputy Director of Research and Evaluation

Dr. Karen “Asher” Beckwitt received her Ph.D. in Anthropology from American University, with a specialization in qualitative methods. Dr. Beckwitt has consulted on over 5,000 qualitative and mixed-methods projects in health, medicine, education, and related areas. She has experience leading large and small multi-method research and evaluation projects and manages all aspects of these projects including research design, instrument design, sampling and recruitment, quantitative and qualitative data collection, data analysis, dissemination (peer-review publications, technical reports, and presentations), project timelines, and budgets. During her time with Ripple Effect, Dr. Beckwitt has led components of several multi-method evaluations of NIH biomedical research programs for NIAID. She also managed four public comment analysis projects for CMS, supervising teams of up to 40 policy analysts and overseeing training, task coordination, quality assurance, and client communication. Prior to joining Ripple Effect, Dr. Beckwitt worked as the Lead Qualitative Research Consultant for her own research company and as the Qualitative Analysis Research Consultant for George Mason University, where she created a qualitative service for the entire university community. Dr. Beckwitt has authored or co-authored 37 technical reports, 6 peer-reviewed articles, and a book chapter. She has delivered over 40 presentations at professional conferences to present research findings and to train researchers in qualitative methods and software. She is proficient in Dedoose and an expert trainer in NVivo software systems used to organize qualitative data. 

Tierra Terrell-Johnson
Senior Human Resources Manager

Tell us about your career path. How did you get here?

I studied at the University of Wisconsin-Madison (Go Badgers!) and got my MBA from Concordia University. I concentrated on Human Resource Management because I wanted to prove that HR professionals can be analytical, strategic, and have a seat at the business table.

What motivates you?

I’ve made it my mission to ensure that when you come to work at Ripple Effect, you bring your whole self and feel comfortable doing so. We’re all equal here, and I will always fight for that.

What are some of your hobbies?

I love to organize (and color-coordinate!) I’d be a professional organizer if I could. My favorite store is Staples—I could spend a whole paycheck there.

Advice for future professionals entering your field?

Develop your people’s leadership skills, especially junior employees. Train them and involve them. As companies grow, they need succession plans—and if you invest in your people, they will invest in the company in return.